We consulted with Diageo’s Johnnie Walker to launch The Vault - an exclusive and limited release of premium whisky, blended by Johnnie Walker’s master artist Emma Walker. To help launch the program, we cast and procured 3 iconic artists across 3 continents, Kelly Wearstler, Gabriel Moses and Yoyo Cao for a PR and experiential campaign. Each talent worked with Emma Walker to create their own unique blend of liquid, curated campaign assets and hosted a private event in their respective hometowns.
