combined_with_white_logo.jpg

Walmart X Free Assembly - Summer 2025

Polite Company casting & negotiations for Walmart’s Free Assembly Summer 2025 campaign featuring Justine Lupe and O-T Fagbenle.

Justine Lupe and O-T Fagbenle for Free Assembly Summer 2025

We provided casting & negotiation services to Walmart for the Free Assembly Summer 2025 campaign featuring Justine Lupe and O-T Fagbenle. The collection, designed by Brandon Maxwell, is Walmart Fashion’s hottest brand. The campaign ran on digital, in-store and out of home.